Social Networking Presentation Today

Clovis Chamber members got a valuable dose of information today about getting more out of Social Networking. I presented it as the December installation of our Seminar Series. We had a great time with 18 people attending. A few came back to the Chamber office afterward for a little trouble-shooting on their profiles.

Instead of step-by-step how-to's, I wanted to instill in them a sense of the possibilities with Social Networking.

Here are a few of the key points:
  • It is a "people" thing, and not a "computer" thing.
  • All the rules of good networking apply: create visibility through consistent participation, develop relationships based on what you have in-common, and give first.
  • Focus your time and efforts on a few key Social Networking sites.
  • Manage your time: keep your eye on the ROI or you'll waste time.
  • Don't sign up and abandon your profile after one day; apply regular effort to see results.

What are the benefits of Social Networking?

  • Visibility: for you and your company
  • Search Engine Results: Google likes LinkedIn
  • Targeting: key contacts within companies you want to reach
  • Selling: product and services
  • Finding: lost friends and customers
  • Relating: to current customers

I recommend starting with, because of the well-developed Fresno community, and Especially consider using Facebook's Groups and Fan pages to promote your business. Search for "Clovis is a way of life" to see what I mean.

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