Thank you to my new friends from the Fresno County Employer Advisory Council for giving me great feedback after my presentation this morning.
We came up with another terrific reason why networking is much preferable to cold-calling. What if, for example, 4 hours of cold-calling and 4 hours of networking provided the same results as far as prospective customers? Or let's even say that you get marginally better results from the cold-calling.
Which activity makes you feel better when you're done? Making call after call where you are rejected time after time? Searching though a list until you get someone willing to at least listen? Or would you rather spend time networking, making new contacts, discovering unexpected commonalities with people, and having positive interactions?
Which one would make you feel uplifted, energized, and positive? Wouldn't you rather do more of that?