A Major Difference Between Cold Calling & Networking

Thank you to my new friends from the Fresno County Employer Advisory Council for giving me great feedback after my presentation this morning.

We came up with another terrific reason why networking is much preferable to cold-calling. What if, for example, 4 hours of cold-calling and 4 hours of networking provided the same results as far as prospective customers? Or let's even say that you get marginally better results from the cold-calling.

Which activity makes you feel better when you're done? Making call after call where you are rejected time after time? Searching though a list until you get someone willing to at least listen? Or would you rather spend time networking, making new contacts, discovering unexpected commonalities with people, and having positive interactions?

Which one would make you feel uplifted, energized, and positive? Wouldn't you rather do more of that?


  1. I don't think you could get better results from cold calling; at least if you're networking properly.

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  2. I was trying to give cold-calling the benefit of the doubt :-) by assuming that your results would be equal! But I've realized something else very important about the difference between the two. Tune in to Monday's post...