A friend told me today that she's picking up accounts from local companies because her large national company has lower prices. People are dropping their current relationships in order to save money. Whether or not their current provider is local, has an established relationship, or great service.
How much would you have to save in order to drop your account with someone local or that you had an established relationship with?
Now that more and more business people are rediscovering the effectiveness of networking, I wonder if the ironic part is going to be that more and more companies will be going with the lower bidder.
If your prices are much higher for comparable services, I think you're going to have a hard time networking enough to keep those customers who can save. But, if your prices are comparable, I still believe that people want to do business with people they know and trust.
What do you think?