The Upwardly Mobile Inc. study conducted by the Graziadio School of Business Management at Pepperdine University shows that it doesn't take a lot of time to be successful in networking. One of the myths about networking, one of the obstacles people put up to avoid networking, is the belief that it takes a lot of time.
The survey defined "elite" networkers as people making significantly higher salaries than other survey respondents. Of these top-earning networkers, 57% of them spent no more than a couple of hours a week. In contrast, the non-elite 66% of the non-elite spent less than an hour, or only networked when they had the need.
Can you squeeze out one hour a week? If you ever eat lunch alone, there's your time. You can find a group that meets at lunchtime, get something to eat, and still do something extremely valuable to build your future. The Clovis Chamber has four groups that meet during the lunch hour (we don't miss meals).
Figure that you spend maybe one more hour following up with the people you meet and you've invested 2 hours a week. 8.4 hours a month. 104 hours a year. That's all. You've probably spent more time than that just eating ... chips or something this year. Trade your chip-eating time for networking time. You'll be trimmer and richer. How's that for a deal?