Why Do We Feel Compelled to Change the Name?

Has networking been so ruined, so misused, and so misapplied that we've got to change the name? Or is it just marketing? Why do experienced, well-known writers, bloggers and speakers need to find euphemisms for networking? It's called "connecting" or "networlding" or other names. Sometimes there is simply a refusal to call networking by its name.

I find it funny because selling and sales and salespeople also have a bad reputation, but I don't see the same tendency to try to rename or reframe the activity. Am I missing some metaphors for sales and selling? I'm curious if you can think of one ...

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