We've been talking about how to best put the platform of social media to use, both personally and in business.
The bottom line of how to use it is: the same way you use in-person networking. As a way to find, develop, and grow relationships.
But here are some specific recommendations:
- Focus on just a few sites and then tie them together to save time.
- Limit the time you spend and concentrate it (during business hours) on the people who can help your business the most.
- Have a policy for each site. For example, will you connect with anyone who asks? What will you do with the people you're connected with? Who are you going to spend your time on? Is it business or personal?
- Get together in person. Not only is it okay, it should be your goal to meet as many of your "online" friends as possible.
Tomorrow: HOW to meet people from the online world in person.
P.S. If you know Melaney, but you're not connected to her on LinkedIn or Facebook, visit my profiles (www.BethOnLinkedIn.com and www.BethOnFacebook.com) and you'll find her.