You want to stay in touch with your business network, but the days of leisurely correspondences are over. You don't want to send letters or emails or leave messages that say, "How are you? I am fine. Do you want to do business yet?" But you still want to keep the lines of communication open and remind them that you are alive and thinking about them. If you're looking for something to talk or email or write to them about, you need to know more about them.
- What are their hobbies?
- What are their interests?
- What's happening in their industry?
After results were posted for the Trail of Two Cities Marathon, I skimmed the list for the names of people I know. I sent them notes of congratulations because, first of all, they deserve it! and second because it's the chance to talk about something that is important to them.
An unexpected result of one email is that I am having lunch with a potential new friend next week. Who knows what kind of interesting experiences, ideas, and thoughts she might have?
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