There's an interesting article in the October Fast Company about companies actually making things worse for themselves through Twitter. My friend Chris Palmer of Vertex Legal says, "Maybe not everyone needs to be on social networks."
Maybe not everyone wants to promote their business or their company on social networks. Or you shouldn't share your personal life so freely. Maybe ... you're going to have difficulty managing the amount of time you spend online with Facebook.
We do the same with "socializing" but the hard part about social networking is that it feels like business. Especially compared to random web surfing or playing games. We're promoting our company or connecting to business contacts, then we see an interesting link. Next thing you know an hour has gone by when we were just going to check our messages.
Someone needs to invent a Facebook time limiter.