tag:blogger.com,1999:blog-29916149.post6788234442877483995..comments2021-03-19T04:33:47.788-07:00Comments on Beth Bridges - The Networking Motivator (tm): How Do You Keep Track?Beth Bridgeshttp://www.blogger.com/profile/13181919419495165248noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-29916149.post-55964584087335924552008-12-12T05:44:00.000-08:002008-12-12T05:44:00.000-08:00Good questions, Beth. The reality is that technol...Good questions, Beth. The reality is that technology has become a necessity for small businesses and associations to help them "level the playing field" with their larger counterparts. <BR/><BR/>When I lived in Las Vegas, my favorite hole-in-the-wall, family-owned pizza joint had a GREAT CRM system. Each time I called, they'd ask "Would you like the XYZ Pizza again?" or something similar because they had my entire order history right there. And once, my order took way too long to prepare, so the owner said "your next order is free....and order a lot." Next time I called, they reminded me that my order would be free. Wow!<BR/><BR/>Technology can't cure all ills, though. Small businesses need to use CRM technology to HELP them manage the relationship. The underlying concepts of delivering good service and being personal with your customers will be made even better with effective CRM.Anonymousnoreply@blogger.com