tag:blogger.com,1999:blog-29916149.post41355219472393993..comments2021-03-19T04:33:47.788-07:00Comments on Beth Bridges - The Networking Motivator (tm): Wharton Studies Network-based MarketingBeth Bridgeshttp://www.blogger.com/profile/13181919419495165248noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-29916149.post-63293767980809442812009-05-13T11:58:00.000-07:002009-05-13T11:58:00.000-07:00"If you're a major telecommunications company, I g..."If you're a major telecommunications company, I guess you'd want the study to engage in this kind of introspection. For the rest of us, isn't it enough to know that our work on building referrals is validated?" <br /><br />I suppose in retrospect, it's not dire that you understand why your customers are sending you referrals (Although it doesn't hurt) but in practice, good WOM(Word of Mouth) can always be better. <br /><br />As I pointed out in my Referral Key comment, different verticals will experience different challenges. <br /><br />A veteran attorney may know to leverage their network to create a steady flow of new business but consider contemporary service professions such as freelance programmers, SEO specialists, and various voguish consultants. <br /><br />Many of these people are young and just trying their hand at self-employment. They're spending money on Google Ads, Craigslist Posts, and lead lists because the internet is what they know. <br /><br />It may never have dawned on them that just a few satisfied clients can be a great source of new business; if leveraged properly. <br /><br />best, <br />Chrischris o.http://www.referralkey.com/noreply@blogger.com